Privacy Policy

1. Introduction

Kawaii Unicorn (“we,” “us,” or “our”) operates the website kawaii-unicorn.com (the “Site”). This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our Site, place an order, subscribe to our newsletter, or otherwise interact with us.

We are committed to protecting your privacy and handling your data in an open and transparent manner. By using our Site, you agree to the collection and use of information in accordance with this Privacy Policy.

If you do not agree with the practices described in this policy, please do not use our Site.

2. Information We Collect

2.1 Information You Provide Directly

We collect personal information that you voluntarily provide to us when you:

• Place an order: name, email address, shipping address, billing address, phone number, and payment information.

• Create an account: email address and password.

• Subscribe to our newsletter: email address.

• Contact us: name, email address, and any information you include in your message.

• Leave a product review: name, email address, review content, and optional photos.

2.2 Information Collected Automatically

When you visit our Site, certain information is collected automatically through cookies and similar technologies:

Data Type	Examples	Purpose
Device Information	IP address, browser type, operating system, device identifiers	Site functionality and security
Usage Data	Pages viewed, time spent on pages, click patterns, referring URL	Analytics and site improvement
Location Data	Approximate location based on IP address	Shipping estimates and localized content
Cookie Data	Session cookies, preference cookies, analytics cookies, marketing cookies	Site operation and personalization

2.3 Information From Third-Party Sources

We may receive information about you from third-party services that you use to interact with our Site, such as payment processors (PayPal, Shopify Payments) and social media platforms when you engage with our content.

3. How We Use Your Information

We use the information we collect for the following purposes:

• Order Fulfillment: to process and ship your orders, send order confirmations and shipping notifications, and handle returns or exchanges.

• Customer Service: to respond to your inquiries, provide support, and resolve disputes.

• Site Improvement: to analyze how visitors use our Site and improve functionality, content, and user experience.

• Marketing Communications: to send promotional emails, special offers, and updates about new products (only with your consent; you can opt out at any time).

• Advertising: to deliver relevant advertisements on third-party platforms based on your browsing behavior on our Site.

• Fraud Prevention: to detect and prevent fraudulent transactions and unauthorized access.

• Legal Compliance: to comply with applicable laws, regulations, and legal processes.

4. Cookies and Tracking Technologies

Our Site uses cookies and similar tracking technologies to enhance your browsing experience and enable certain features. Below is a summary of the technologies we use:

Technology	Provider	Purpose
Essential Cookies	Shopify	Cart functionality, checkout, session management, fraud detection
Analytics	Google Analytics (GA4)	Understand site traffic, user behavior, and conversion performance
Marketing Pixel	Meta (Facebook)	Measure advertising effectiveness and deliver targeted ads on Facebook and Instagram
Marketing Pixel	Pinterest	Measure advertising effectiveness and deliver targeted ads on Pinterest
Review Platform	Judge.me	Collect and display verified product reviews
Payment Processing	Shopify Payments / PayPal	Securely process transactions and prevent fraud
Site Analytics	Shopify Analytics	Monitor store performance and customer behavior

Managing Your Cookie Preferences

You can control cookies through your browser settings. Most browsers allow you to block or delete cookies. However, blocking essential cookies may prevent certain features of our Site from functioning properly.

You can also opt out of targeted advertising through the following mechanisms:

• Google: ads.google.com/settings

• Meta (Facebook): facebook.com/settings > Ads

• Pinterest: pinterest.com/settings/privacy

• Digital Advertising Alliance: optout.aboutads.info

• Network Advertising Initiative: optout.networkadvertising.org

5. How We Share Your Information

We do not sell your personal information in the traditional sense. However, under certain state privacy laws, sharing data with advertising partners for targeted advertising purposes may be considered a “sale” or “sharing” of personal information. Below are the categories of third parties with whom we share data:

Category	Examples	Purpose
E-Commerce Platform	Shopify Inc.	Hosting, order processing, payment facilitation, analytics
Payment Processors	PayPal, Shopify Payments	Secure payment processing
Shipping Carriers	USPS, UPS, DHL, and other carriers used by our fulfillment partners	Order delivery and tracking
Advertising Partners	Meta (Facebook/Instagram), Pinterest, Google Ads	Targeted advertising and conversion tracking
Analytics Providers	Google Analytics	Website analytics and performance measurement
Review Platform	Judge.me	Product review collection and display
Email Service	Shopify Email or other provider	Newsletter delivery and marketing communications

We may also disclose your information if required by law, in response to a valid legal process, or to protect our rights, property, or safety.

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

• Order data: retained for 7 years for tax and accounting compliance.

• Account data: retained until you request deletion of your account.

• Marketing data: retained until you unsubscribe from our mailing list.

• Analytics data: retained for 14 months (Google Analytics default) or as configured by the analytics provider.

• Cookie data: varies by cookie type; session cookies expire when you close your browser, while persistent cookies may last up to 2 years.

7. Your Privacy Rights

7.1 All Customers

Regardless of where you reside, you have the right to:

• Opt out of marketing emails at any time by clicking the “Unsubscribe” link in any promotional email.

• Request access to the personal information we hold about you.

• Request correction of inaccurate personal information.

• Request deletion of your personal information, subject to legal exceptions.

7.2 California Residents

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), including:

• Right to Know: You can request that we disclose the categories and specific pieces of personal information we have collected about you, the categories of sources, the business purposes for collection, and the categories of third parties with whom we share your information.

• Right to Delete: You can request that we delete your personal information, subject to certain legal exceptions.

• Right to Correct: You can request that we correct inaccurate personal information.

• Right to Opt-Out: You can opt out of the “sale” or “sharing” of your personal information for targeted advertising purposes.

• Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.

To exercise any of these rights, please contact us at contact@kawaii-unicorn.com. We will respond to your request within 45 days. We may ask you to verify your identity before processing your request.

7.3 Residents of Other U.S. States

Several U.S. states have enacted consumer privacy laws that grant residents additional rights similar to those under the CCPA. If you reside in a state with such protections (including but not limited to Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, and others), you may exercise your applicable rights by contacting us at the email address listed below.

7.4 International Visitors

Our Site is operated in the United States. If you are visiting from outside the U.S., please be aware that your information will be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country. By using our Site, you consent to this transfer.

If you are a resident of the European Economic Area (EEA), United Kingdom, or another jurisdiction with data protection laws, you may have additional rights under the General Data Protection Regulation (GDPR) or equivalent legislation. Please contact us to exercise those rights.

8. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• SSL/TLS encryption on all pages of our Site.

• PCI-DSS compliant payment processing through Shopify.

• Limited access to personal information on a need-to-know basis.

• Regular monitoring for security vulnerabilities.

While we strive to protect your personal information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security, but we are committed to maintaining the highest commercially reasonable standards.

9. Children’s Privacy

Our Site is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us immediately at contact@kawaii-unicorn.com. If we become aware that we have collected personal information from a child under 13 without parental consent, we will take steps to delete that information promptly.

10. Third-Party Links

Our Site may contain links to third-party websites, including social media platforms (Instagram, Pinterest) and payment providers. We are not responsible for the privacy practices or content of these external sites. We encourage you to read the privacy policies of any third-party site you visit.

11. “Do Not Track” Signals

Some web browsers transmit “Do Not Track” (DNT) signals. There is currently no uniform standard for how businesses should respond to DNT signals. At this time, our Site does not respond to DNT signals. However, you can use the cookie management and opt-out tools described in Section 4 to control tracking on our Site.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make material changes, we will update the “Last Updated” date at the top of this page. We encourage you to review this Privacy Policy periodically.

Your continued use of our Site after any changes to this Privacy Policy constitutes your acceptance of those changes.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Email	contact@kawaii-unicorn.com
Website	kawaii-unicorn.com
Response Time	Within 45 days for privacy-related requests

For privacy-related requests, please include “Privacy Request” in the subject line of your email so we can direct your inquiry to the appropriate team member.