Shopping for adults is all about fit and how you will actually use the item. A relaxed tee or hoodie works for lounging, while pajamas and socks bring cozy unicorn magic to quiet evenings. Headbands and hats are easy ways to add a playful touch to any outfit.

• Check the fit you prefer, from relaxed to closer cut.
• Think about where you will wear it, at home or out and about.
• Choose fabrics that feel good against your skin.

A unicorn piece for grown-ups also makes a thoughtful gift for a friend who loves a little whimsy.

When you shop for kids, comfort and easy use matter most. Look for soft fabrics and simple closures on dresses or hoodies, so kids can dress themselves without a fuss. For backpacks, check that the straps feel comfortable and the size fits their frame.

• Pick roomy fits that leave space to move and grow.
• Choose easy-on styles for quick mornings.
• Think about how the item will be used, like daily wear or dress-up fun.

A kids' item in a favorite unicorn design also makes a sweet gift they will reach for again and again.

Pink brings a soft, happy mood to whatever it touches, from a plush stuffed animal to a cozy robe. It feels warm and playful, and it is easy to love at any age.

• Pair it with white or cream for a gentle, dreamy look.
• Mix it with purple for a bolder, candy-colored vibe.
• Add a matching bedding set to tie a room together.

It makes a lovely gift for birthdays, sleepovers, or just because.