When you shop for kids, comfort and easy use matter most. Look for soft fabrics and simple closures on dresses or hoodies, so kids can dress themselves without a fuss. For backpacks, check that the straps feel comfortable and the size fits their frame.

• Pick roomy fits that leave space to move and grow.
• Choose easy-on styles for quick mornings.
• Think about how the item will be used, like daily wear or dress-up fun.

A kids' item in a favorite unicorn design also makes a sweet gift they will reach for again and again.

A rainbow theme brings instant cheer, with arcs of color that feel happy and hopeful. It is a sweet pick for baby and children's dresses, and it turns bedding sets into a cozy, dreamy spot for little ones.

Style it with plain pieces so the colors shine, or mix in other bright accents for a playful look. As a gift, rainbow designs suit birthdays, new babies, or anyone who could use a little sunshine. Pair a rainbow hoodie with jeans, or add a rainbow backpack to school days for a pop of joy.

A cartoon theme is all about fun, with bold shapes and playful characters that make you smile. It looks great on t-shirts and baby and children's dresses, and it brings personality to backpacks and hoodies.

Style cartoons with simple pieces so the design pops, or go full playful with matching colors. As a gift, cartoon prints are a hit for kids, teens, and anyone young at heart. Pair a cartoon tee with jeans, or add a cartoon hat to top off the look. Posters, prints, and visual artwork carry the same cheerful vibe to your walls.