When you shop for kids, comfort and easy use matter most. Look for soft fabrics and simple closures on dresses or hoodies, so kids can dress themselves without a fuss. For backpacks, check that the straps feel comfortable and the size fits their frame.

• Pick roomy fits that leave space to move and grow.
• Choose easy-on styles for quick mornings.
• Think about how the item will be used, like daily wear or dress-up fun.

A kids item in a favorite unicorn design also makes a sweet gift they will reach for again and again.

A floral theme brings a fresh, garden-fresh feeling wherever it goes. It is charming on baby and children's dresses, and it makes bedding sets feel like a soft meadow. You will also see it on posters, prints, and visual artwork that brighten a wall.

Style florals with simple solids so the blooms stand out, or mix two floral pieces for a bold, playful look. As a gift, flowers suit birthdays, thank-yous, and just-because moments. Pair a floral hoodie with plain leggings, or add a floral headband to finish the outfit.

Heart prints are sweet, warm and easy to love. They bring a soft romantic touch to bedding sets and baby dresses, add playful charm to hoodies and backpacks, and make handbags and socks feel extra cheerful. Hearts work for kids, teens and adults alike, so they suit almost any gift.

• Pair with pink, red or cream for a classic look.
• Mix with stripes or dots for a fun contrast.
• Give as a gift for birthdays, holidays or just because.