When you shop for kids, comfort and easy use matter most. Look for soft fabrics and simple closures on dresses or hoodies, so kids can dress themselves without a fuss. For backpacks, check that the straps feel comfortable and the size fits their frame.

• Pick roomy fits that leave space to move and grow.
• Choose easy-on styles for quick mornings.
• Think about how the item will be used, like daily wear or dress-up fun.

A kids item in a favorite unicorn design also makes a sweet gift they will reach for again and again.

Choosing for teens is all about fit and how they will actually use the piece. Think about whether they want something relaxed or more fitted, and how easy it is to put on and wear through a busy day. For jewelry, like necklaces or earrings, a simple clasp and a length that sits well with everyday outfits go a long way. Soft fabrics and easy layers tend to get worn again and again, whether it is a tee for school or a gift for a birthday.

Shopping for adults is all about fit and how you will actually use the item. A relaxed tee or hoodie works for lounging, while pajamas and socks bring cozy unicorn magic to quiet evenings. Headbands and hats are easy ways to add a playful touch to any outfit.

• Check the fit you prefer, from relaxed to closer cut.
• Think about where you will wear it, at home or out and about.
• Choose fabrics that feel good against your skin.

An adults item with a unicorn motif also makes a thoughtful gift for a friend who loves a little whimsy.